In a time when creative thinking is of the utmost importance, the business environment is enduring a significant transformation. Combining creativity, ingenuity, and imagination, business creativity is at the frontline of this transformation, driving the development of new ideas, tactics, and resolutions. It incorporates a wide range of practices, including technological advancements, organizational management, entrepreneurial ventures, and marketing strategies. This ever-changing domain exemplifies the integration of conventional business principles and innovative processes that cultivate establishing approaches and frameworks.

The American University in the Emirates (AUE) organizes the first international conference on: Business Creativity Research (BCR), a distinguished event, that has gained recognition through the indexing of its proceedings in the prest-igious Scopus databases through the renowned publisher, Springer Nature. The primary objective of this conference is to bring together academics, researchers, and industry experts from around the world to explore the intricate and diverse aspects of business creativity. The platform facilitates dynamic interdisciplinary dialogue, enabling attendees to interact with cutting-edge advancements, exchange perspectives, and collectively influence the trajectory of research on business creativity.

This conference covers a broad spectrum of subjects pertaining to the domain of business creativity. Our objective is to spark conversations that cover a wide range of topics, including imaginative marketing strategies, technological advancements in business innovation, the influence of organizational creativity on business performance, and innovative entrepreneurial models. The conference’s objective is to attain an integrated knowledge of the significance of creativity in business innovation and analyze its implementation across a range of industries, including finance, technology, healthcare, education, and more, through the investigation of these diverse domains. Business companies, traders, factories, economics experts, investors, entrepreneurs, marketing professionals, design specialists, creative agencies, innovation consultants, business consultants, academia, research institutions, startup founders, venture capitalists, and anyone passionate about the intersection of business and creativity are warmly welcomed to attend this highly anticipated event.